Web Survey Bibliography
Title Research gamification for quality pharmaceutical stakeholder insights
Author Mondry, B.; Fink, L.
Source Quirk's Marketing Research Review, March 2016, pp. 38-43
Year 2016
Access date 06.09.2016
Abstract
The authors report on their successful effort to update a long-term ATU physician panel study by gamifying the questionnaire.
Access/Direct link Quirk's Marketing Research Review Homepage (Abstract) / (Full text)
Year of publication2016
Bibliographic typeJournal article